“Food is the only beautiful thing that truly nourishes.” – from Autumn in New York
Beauty from the inside out isn’t a new trend in the health and beauty aisle. Women already know that the food they eat shows up in their skin and hair. And the trend linking inner wellness with outer beauty is finally catching up in the pet industry.
Internal Health and External Beauty
Just as every woman knows that a sugar binge will show up in her skin, the same is true for our dogs. Unhealthy food creates an unhealthy outward appearance. Change the food, change the appearance.
Good food nourishes the body, and the body looks (and feels) better. So, to create a healthy outer appearance, Isle of Dogs wants to nourish internal health. The wholesome, superfood formulas of Isle of Dogs’ treats and food do just that.
The grooming products then enhance and support the healthy glow that’s already there. It’s a natural, wholesome partnership between taking care of a pet’s health and and beauty from the inside out. The mission isn't solely about treating outward conditions like dry, flaky skin, but rather in preventing those conditions in the first place.
Cross-Selling Grooming and Food
It makes sense: when healthy consumables are matched with natural, nutrient-rich grooming products, customers are able to better understand how these two distinctly separate product families support each other.
For the health and beauty consumer, you can build trust by positioning our family of products in a way that speaks to this concept of inner wellness and outer beauty: