Where Beauty Comes From

Where Beauty Comes From

How many customers ask you: What products do I need to make my dog look beautiful?

Probably very few… if any.

However, you probably get asked questions like these quite often: How can I get a soft, silky, shiny coat? What should I buy to help my dog’s teeth look healthy and white? Are there any special grooming tools that help my breed looks his or her best?

Ultimately, those questions mean: How can I help my dog look beautiful?

We know that beauty comes from the inside. It starts with good nutrition--healthy, whole ingredients, no junky fillers--that nourishes the body from the inside out. The same principles that are true for people are true for dogs. There’s a reason for the saying, “You are what you eat.”

Beauty comes from the ingredients that go into the body, including treats and food. So, when recommending a dental treat or a skin and coat treat, consider the holistic health of the dog. Focus on functional, wholesome nutrition in all consumables.

A healthy dog who’s beautiful on the inside can have his or her beauty enhanced with outside products, like shampoos, conditioners, and grooming sprays--provided that those products are formulated to be effective and functional with balanced ingredients.

Beauty comes from a healthy, well dog. That starts with everything the dog puts in his or her mouth and can be enhanced from the outside. When customers ask those specific questions about improving aspects of their dog’s appearance, share where beauty comes from and the products that can achieve beauty from the inside out.